Search Content




What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related Contact Management Articles

Salesforce.com Integrates with Google Apps


Salesforce.com has added a toolkit to its Force.com platform today that allows its partners and developers to access Google’s Application Programming Interfaces (APIs). The toolkit, which lets programmers connect their applications or data into...

Read more about Salesforce.com Integrates with Google Apps...

Parsing The Cloud


Dan Woods provides an interesting analysis in Forbes, Parsing The Cloud, on where Cloud Computing may be going next.  He makes a good case that the cloud will become more complex and diverse. He offers four drivers of this diversity. ...

Read more about Parsing The Cloud...