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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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NetSuite CRM


NetSuite is the first and only company to give growing and midsize businesses on demand Web-based business applications to run their entire ...
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Congratulations to Citysearch!


When a long-standing Internet brand and IAC property redesigns, it’s bound to garner much buzz and attention. Citysearch, a pioneer in the local search market, recently unveiled the beta of their site redesign. Adaptive Path is thrilled to see the...
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Get the Favicon Image of any Website with Google S


The images that you see next to blog comments here are not the regular gravatar pictures, instead they are favicons pulled from the website of the person who has written that comment. Same is the case with favicons that are displayed near external...
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Google Homepage - The Future Face of SaaS?


Software as a Service (SaaS) continues to gain momentum in the enterprise and is on its way to becoming a $20B market by 2011 (industry estimates from CSFB and Tripletree). Google, with its “iGoogle” homepage, provides enterprises a single view...
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Where’d the wireframe go?


User experience designers are very comfortable in the land of architecture diagrams, user flows, and wireframes. We love our black-and-white drawings that specify interaction. And this is a problem. One of my key realizations from last week’s UX...
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Blogging with Windows Live Writer and Firefox 3


Blog quickly when you find something of interest on the web with Blog This in Windows Live Writer - now available for Firefox 3 series. Here’s something extremely useful for Firefox fans who write blogs using Windows Live...
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SaaS in China


Besides my technical role in developing SaaS architecture guidance, I've had the privilege to be deeply involved in molding the SaaS industry in China. Over the course of the last year, I've travelled to different cities in China, working with my...
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